Memo by Oliver Brooks
Memo by Oliver Brooks
Open TikTok at any hour and you’ll find an influencer on a Brooklyn block, slow-twirling to some wistful Lana Del Rey remix. Open the comments, and you’ll find it’s natural counterpart... hundreds of people asking pls where to buy that jacket?
It's symbiotic. Flame and moth. We know exactly who we want to dress like, yet finding what they wear is a scavenger hunt across screenshots, reverse-image search, Reddit sleuthing, and dead links. When the dust settles…
The influencer goes unpaid.
The brand misses $30,000 in sales.
We miss out on a bad-ass leather jacket.
Three parties, each with mutually beneficial interests, but no infrastructure to connect them.
We’re building that infrastructure. Here's how it works:
Open TikTok at any hour and you’ll find an influencer on a Brooklyn block, slow-twirling to some wistful Lana Del Rey remix. Open the comments, and you’ll find it’s natural counterpart... hundreds of people asking pls where to buy that jacket?
It's symbiotic. Flame and moth. We know exactly who we want to dress like, yet finding what they wear is a scavenger hunt across screenshots, reverse-image search, Reddit sleuthing, and dead links. When the dust settles…
The influencer goes unpaid.
The brand misses $30,000 in sales.
We miss out on a bad-ass leather jacket.
Three parties, each with mutually beneficial interests, but no infrastructure to connect them.
We’re building that infrastructure. Here's how it works:
1.
1.
Influencers curate lists of their favorite items from any retailer. (Home page)
Influencers curate lists of their favorite items from any retailer. (Home page)
2.
2.
Users browse these picks and discover items they like.
Users browse these picks and discover items they like.
3.
3.
And are redirected to the retailer for purchase.
And are redirected to the retailer for purchase.
4.
4.
Tastemakers (and us) earn a commiss-ion on every sale.
Tastemakers (and us) earn a commiss-ion on every sale.
The creator economy is valued at $250B
And by 2027, that number is expected to double (Goldman Sachs, 2023). But no existing affiliate platforms sufficiently serve as the backbone for this movement. This is a market we can capture. Here's what that looks like:
The creator economy is valued at $250B
And by 2027, that number is expected to double (Goldman Sachs, 2023). But no existing affiliate platforms sufficiently serve as the backbone for this movement. This is a market we can capture. Here's what that looks like:
Despite $B valuations, the main incumbents (LTK, chief among them)
Compete for the high-volume fast fashion market, leaving the luxury segment underserved.
Carry buggy, dated, unappealing interfaces.
Homogenise around one creator archetype: the American, female, millennial, Amazon blogger. Leaving no room for alternative aesthetics or even menswear to surface.
Despite $B valuations, the main incumbents (LTK, chief among them)
Compete for the high-volume fast fashion market, leaving the luxury segment underserved.
Carry buggy, dated, unappealing interfaces.
Homogenise around one creator archetype: the American, female, millennial, Amazon blogger. Leaving no room for alternative aesthetics or even menswear to surface.
Comp
vs
Us
The best creators avoid these platforms to maintain their cool factor and avoid association with the incumbents' bland, mass-market positioning.
They need saving, so we’re building a platform with:
The best creators avoid these platforms to maintain their cool factor and avoid association with the incumbents' bland, mass-market positioning.
They need saving, so we’re building a platform with:
Incredible branding
Laser focus on the underserved luxury segment
Superhuman design and development
Relentless feature innovation
Incredible branding
Laser focus on the underserved luxury segment
Superhuman design and development
Relentless feature innovation
How We Go To Market
Win small, but cool creators
Let them pull in their own audiences by sharing their wishlists with their existing social channels
Their credibility attracts bigger influencers
Flywheel repeats
Immediate Retail Distribution
Nearly every luxury brand already relies on one of four major affiliate networks. By integrating with these four, we inherit ~90% of retail partners from day one.
Principles
Launch in fashion first, an industry where choice overload + creator influence is strongest. Then expand into adjacent verticals: interiors, tech, skincare...
Very selective talent acquisition. Keep it aspirational
Double down on design and branding as a magnet: design so compelling that creators want to join for the association alone
Create an advisor equity pool for key tastemakers to champion the company
How We Go To Market
Win small, but cool creators
Let them pull in their own audiences by sharing their wishlists with their existing social channels
Their credibility attracts bigger influencers
Flywheel repeats
Immediate Retail Distribution
Nearly every luxury brand already relies on one of four major affiliate networks. By integrating with these four, we inherit ~90% of retail partners from day one.
Principles
Launch in fashion first, an industry where choice overload + creator influence is strongest. Then expand into adjacent verticals: interiors, tech, skincare...
Very selective talent acquisition. Keep it aspirational
Double down on design and branding as a magnet: design so compelling that creators want to join for the association alone
Create an advisor equity pool for key tastemakers to champion the company
Oliver Brooks
+ Designed web + branding for $1B+ firms
+ Top 1% of Australia’s #1 Uni Award
+ Top 2% Nationally in High School
+ Dalyell Scholar
+ Surfed Professionally (Junior)
Oliver Brooks
HP210
+ Built CRM system for a $1B+ financial firm
+ First Class Honors on Deep Learning
+ Top 0.6% Nationally in High School
+ Dalyell Scholar
Harry Duffy
HP210
Oliver Brooks
+ Designed web + branding for $1B+ firms
+ Top 1% of Australia’s #1 Uni Award
+ Top 2% Nationally in High School
+ Dalyell Scholar
+ Surfed Professionally (Junior)
Oliver Brooks
HP210
+ Built CRM system for a $1B+ financial firm
+ First Class Honors on Deep Learning
+ Top 0.6% Nationally in High School
+ Dalyell Scholar
Harry Duffy
HP210
Oliver Brooks
+ Designed web + branding for $1B+ firms
+ Top 1% of Australia’s #1 Uni Award
+ Top 2% Nationally in High School
+ Dalyell Scholar
+ Surfed Professionally (Junior)
Oliver Brooks
HP210
+ Built CRM system for a $1B+ financial firm
+ First Class Honors on Deep Learning
+ Top 0.6% Nationally in High School
+ Dalyell Scholar
Harry Duffy
HP210
Pre-launch traction: 10 creators committed (200k avg. following), 100+ target user interviews, Retailer partners confirmed, Interest from tier-1 studio (Mouthwash), MVP designed.
Pre-launch traction: 10 creators committed (200k avg. following), 100+ target user interviews, Retailer partners confirmed, Interest from tier-1 studio (Mouthwash), MVP designed.
Feature Roadmap
Creator Recs
Unified Web Wide Wishlists (Users)
Price Comparison
Shoppable IG
Ai Stylist
Top 4 Items
Wardrobe Digital Twin
Art Fairs
Creator City Guides
SaaS Brand/Creator Matchmaking
Native Affiliate Network
Select D2C selling
Celeb Luxury Resale
Category Expansion
At the edges of the internet, small, cool creators are already doing the heavy lifting for brands. We simply give them the tools, the compensation, and the cultural positioning they’ve always deserved.
Because people don’t want more choices, they want the right ones. That’s why we look to people who just know. People who are highly informed and highly opinionated.
We don’t want a 14-page menu; we want the chef to come out and tell us what to order.
We find those people and turn their taste into a service. So instead of searching aimlessly, you just get the best shit.
The internet vomits options.
We hand you a napkin and point to the steak.
At the edges of the internet, small, cool creators are already doing the heavy lifting for brands. We simply give them the tools, the compensation, and the cultural positioning they’ve always deserved.
Because people don’t want more choices, they want the right ones. That’s why we look to people who just know. People who are highly informed and highly opinionated.
We don’t want a 14-page menu; we want the chef to come out and tell us what to order.
We find those people and turn their taste into a service. So instead of searching aimlessly, you just get the best shit.
The internet vomits options.
We hand you a napkin and point to the steak.
Oliver Brooks
olliehbrooks@gmail.com
THANK YOU